Five Simple Ways To Establish Your Credibility On Your Website


One of the main reasons service-based business owners need a website is to build their credibility and establish trust with their audience. How can you do this effectively?

Don’t worry! This blog post will help you get started doing just that.

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One of the main reasons service-based business owners need a website is to build their credibility and establish trust with their audience. How can you do this effectively?

1. On brand/ high-quality photos

We live in a very visual world where high quality/on brand images determine someone's perception of you/your brand.

Your brand is not what you say it is but what people say it is based on their interactions with your brand. One way to influence this perception is the way you present yourself visually throughout your site.

When it comes to your website your images matter so much! I've found that images are usually thrown into the back of the to-do list when they really should be a top priority. There is nothing worse than having a beautiful brand identity and website but then having pictures throw everything off.

I am by no means a photographer but as a website designer, I do have an eye for what type of pictures will work and not work on a site so here are some things to consider:

  • Quality aka no iPhone selfies

  • Your clothing. Are you going for a professional vibe? Yoga pants at a trendy coffee shop vibe? Casual but cute?

  • If you are your brand then consider what images you will need on your homepage. You will most likely need a horizontal picture and a more headshot styled vertical picture for other sections like your about page.

  • What will your back-drop be? At a coffee shop? Your home office? Outdoors?

2. About page

Most of my audience is serviced based entrepreneurs who are their brand so including an about page/section is yet another way to control how you showcase your credibility online.

Yes, your about page should be mostly about your customer and why you’re the best person to serve them but you should also introduce yourself. Depending on what industry you’re in you can include things such as:

  • What do you do and whom do you do it for?

  • Make your about page about the why. Why do you do what you do? Why are you so passionate about serving your audience?

  • Include your professional background if appropriate

  • Talk about some of the issues they face, introduce yourself and let your client know why you do what you do

3. Testimonials

Social proof is still as relevant in our day to day life as it is in business! I don’t know about you but one of the first things I look at when I’m considering working with someone is their testimonials.

Testimonials are other people betting for your talents, abilities, skills, and all of that good stuff! Some places to include testimonials include your home, about, and service pages.

4. Content

Content is still king and anyone who says otherwise doesn’t know about the power of content marketing. Nowadays your not just a business but a media company who uses content to establish authority within a niche. The fastest way to establish your expertise is by showing people that you know what you’re talking about.

Here are some types of content you can be putting out as a business owner:

  • Blogs

  • Instagram Posts

  • Instagram Lives

  • Facebook Posts

  • FB lives

  • Facebook Videos

  • Facebook Group posts

  • YouTube Videos

  • LinkedIn posts

  • LinkedIn videos

  • Webinars

  • Newsletter

5. As seen on/Featured In

This last one might not apply to everyone but I thought it was worth mentioning. If you’ve ever been featured in media outlets, magazines, and/or podcasts then don’t keep that a secret!

I’m sure you’ve seen websites with the “As Seen On” sections featuring notable logos and you automatically feel like the person has a greater level of credibility than before. Let your potential clients know that what you do is so amazing that it’s been picked up by media outlets!

BB As seen in

Jessica Nicasio

Hey , I'm Jessica!

I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.

Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼

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