Why The Brine Template Family Is The Best Squarespace Template


I wrote a blog post a couple of months ago on why I chose the Brine family template as the template for my website and it’s still one of my best performing blog posts! So, I thought I would write a blog post on why the Brine family template is one of or if not THE best template on SP right now.

Is it for you?


In this post I’m going to cover:

  • Difference between template and template family

  • Why you should give this template family a chance

  • When to know it’s not a good fit for you.

Choosing a template is literally the first thing you have to do when starting a Squarespace account BUT you shouldn’t jump to a conclusion before actually doing your research.

If you already chose your template and 1) don't know if you made the right choice or 2) hate it but don't know what to now then it’s ok, just breathe! Like most things in life, your template decisions isn’t final!

You can change your template at any time but it's important to note that templates affect the style, layout, navigation, and special features of your website. This means that when you change your template you will lose out on your style editor features, CSS code, and other template specific features.

New here? I wrote these blog posts to help you out in your biz:

I wrote a blog post a couple of months ago on why I chose the  Brine family template  as the template for my website and it’s still one of my best performing blog posts! So, I thought I would write a blog post on why the Brine family template is one of or if not THE best template on SP right now.

Also, when you take a look at the 100 active Squarespace templates don’t base your decision on which template matches your industry.

For ex: If you run a yoga coaching practice don’t pick your template simply because it showcases a yoga studio. I can see why this might sound counterintuitive but stick with me here. It is always best to choose your template based on functionality not the design on the demo template.

Difference between template and template family

You might have noticed that the title of this post said “the Brine template family” rather than the “Brine template” and there is a reason for that.

Brine is both a family and template but don’t let this confuse you.

Template family: A group of templates that share the same functionalities therefore different templates in the same family have the same functionalities.

The Brine family template includes the following templates:

Aria, Basil, Blend, Brine, Burke, Cacao, Clay, Ethan, Fairfiel, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Impact, Jaunt, Juke, Keene, Kin, Lincoln (discontinued), Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Pedro, Polaris, Pursuit, Rally, Rover, Royce, Sofia, Sonny, Sonora, Stella, Thorne, Vow, Wav, and West

This means that whatever template you choose within the Brine family will accomplish the same look since they share the same underlying capabilities in terms of what the template can do.

Why you should give the Brine template family a chance

Ok, so now back on why the Brine fam template is THE best template out there.

It all comes down to the templates:

  • Flexibility

  • Customization

  • Mobile capabilities

  • Special functions

If you look at this template comparison chart by Paige Brunton you will notice that the Brine family templates scores the highest in most if not all of the criterias including:

  • Overall flexibility

  • Mobile flexibility

  • Commerce flexibility

  • Fixed navigation

  • Additional navigation

  • Search in navigation

  • Social in navigation

  • Banner images

  • Sidebar

  • Special blog feature

  • Index pages

  • Special functions

So if any of the following things are something you need on your website then I suggest giving the Brine template family a chance:

  1. Brine supports the following types of pages:

    1. Stacked Index Page

    2. Regular Page

    3. Album Page

    4. Grid/stacked Blog Page

    5. Events Page

    6. Standard slideshow/grid Gallery Page

    7. Advanced Products Page

    8. Cover Page

  2. Option for three navigation sections which can be styled separately

    1. Primary Navigation

    2. Secondary Navigation

    3. Footer navigation

  3. You want a lot of style editor options:

    1. Enable social icons in header

    2. Tweak site: background, design, width, padding, icons, border, and loading

    3. Style your branding: logo width, font, color

    4. Customize your primary and secondary navigation

    5. Style Index Navigation, page, scroll indicator, page, slideshow gallery

    6. Style Content font and color for H1, H2, H3, and body text

    7. Style your footer

  4. Control your mobile version

    1. Mobile breakpoint

    2. Fixed mobile top

    3. Control color of top mobile bar

    4. Mobile bottom background

    5. Mobile branding: the position, width, font, and color of your logo

      1. Side note: not many templates allow your actual logo to appear on the mobile version of your site and instead display your business name in plain letters

    6. Menu Icon

    7. Mobile search icon

    8. Customize look of your mobile navigations

  5. Have the ability to utilize Parallax scrolling

  6. Use a slideshow as a banner

When to know it’s not a good fit for you

If you’re a creative entrepreneur or small business owner then odds are the brine template family is perfect for you BUt there are some cases in which it might not be the best fit for you.

  • 100% can’t do without a built in sidebar

    • Side note: The summary block allows you to create a faux side bar so now your sidebar dreams can come true! I wrote a blog post about how to do this, check it out here.  

  • You’re a blogger and absolutely need:  Infinite scroll, author profiles, auto-populated related posts

  • Need a vertical navigation

Well, there you have it! I hope I was able to convince you to give the Brine family template a go! Let me know if you have any questions.

Jessica Nicasio

Hey , I'm Jessica!

I am the designer and owner behind JNL Media Co.! I help creative entrepreneurs & small biz owners create a beautiful Squarespace site that converts. After almost two years in corporate I left so that I could pursue my love for design + marketing and help other #girlbosses do the same through their business.

Obsessions: Traveling✈️ , Fitness💪🏼, and Writing ✍🏼

Location: Currently living in Budapest, Hungary



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